Mitsubishi arrived to Mexico!
On March 21, we had the pleasure of being invited by Mitsubishi Motors (Mexico) to re-launch their brand globally at the Banamex center in Mexico City. In this event, the brand presented its global, local and commercial strategy as well as the advertising campaign they will be managing.
Mitsubishi Mexico also made, in this event, the presentation of its new line of vehicles highlighting the SUV Outlander, vehicle that will be imported by the DICEX Group.
According to El Economista, with the arrival in Mexico of more than 4,500 vehicles, the shipowner and the management team as well as the different areas of the company started operations on February 1 of this year. This arose as part of the “Nissan – Renault – Mitsubishi” alliance.
The company plans to market about 24,000 units in the first fiscal year which is the result of its constant development in vehicular logistics which for a year has focused on linking the ports of Nagoya Japan and Laem Chabang in Thailand with the port of Mazatlan in our country, where the first units that will be sold in the Mexican nation arrived.
In addition, a Vehicle Processing Center was created in Aguascalientes to stock and supply the distributors. And a Distribution Center for parts in Cuautitlán, Estado de México to supply parts and spare parts in an opportune manner.
Investments in the automotive industry in the country as well as generating jobs generate confidence for more companies to reach Mexico.
At DICEX we have a direct relationship with the brand as a result of the alliance that they now have with Nissan-Renault, as we collaborate as their suppliers in relation to air services. We have also gained their trust and we handle their border operations as well.
For us, it is an honor to work with this automotive assembler, which is added to the 3 that we currently provide for customs.
Congratulations to the DICEX Team!