FROM 2023 TO 2024: A PATH TO SUCCESS

We have concluded an exceptional year in which the cooperation and efforts of all Mexican citizens have allowed Mexico to stand out internationally; and it is time to analyze those lessons and trends that impacted logistics and what 2024 holds for us, according to experts.

E-commerce and the adoption of new technologies continued to drive significant changes in logistics during 2023, a strengthening of supply chain security was observed thanks to the use of technologies such as blockchain, which guaranteed the authenticity and integrity of products in transit.

Online sales increased the demand for last mile delivery, which sought to be fast and transparent. The customization of products and services was the boom in this trade, always seeking to meet the expectations of consumers.

Another lesson from logistics in 2023 was the importance of sustainability in the supply chain. Collaboration among all actors in the supply chain and innovation to find solutions and reduce environmental impact were and will continue to be essential for success.

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What to expect in 2024?

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Sustainability and technology are the two factors that will set the tone and success of logistics this year.

Sustainability not only allows you to improve your brand image, but also allows you to get closer to those users who are looking to satisfy their wants and needs in a more environmentally conscious way.

The sustainability of the brand goes hand in hand with marketing and communication between the company and the market, because if users know about the sustainable practices that the company is practicing and feel identified with them, they will generate brand loyalty. Similarly, generating environmental care campaigns with the community will allow consumers to generate greater consumption of your products and / or services to contribute together their bit to our common home.

Moving on to the second factor that will be a trend this 2024 in logistics, technology and process automation will be fundamental for companies to consider if they want to remain competitive in the market.

In 2024, our country and its economy will be affected by a series of challenges that Mexico will face, such as inflation, political uncertainty, and labor shortages. These obstacles may cause an increase in logistics costs and delivery times, which is why process automation can be an ally in overcoming the obstacles.

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5 aspects that logistics can change to be more sustainable.
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- Route optimization.
- Fleet of electric vehicles for goods delivery.
- Ecological and reusable containers, and packaging.
- Implementation of the use of drones for last mile delivery.
- Implementation of renewable energies in warehouses and CEDIS.

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5 technologies that logistics can implement to be more competitive.
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- Use of robots in the warehouse, this will allow time optimization and error reduction.
- Use of artificial intelligence for automated decision making and service personalization.
- Use of Bigdata to analyze large data sets to identify patterns, trends, and opportunities for improvement.
- Use of drones in the warehouse, to have 24/7 merchandise monitoring and inspection, even in areas that are difficult to access.
- Use of software such as ERP, CRM, WMS, which facilitate the coordination of activities in the company and the relationship with customers.

Last year marked a transformative period for logistics, which we hope will be surpassed in 2024 by all the actors that are part of the supply chains. Don't forget to stay updated and innovate to remain at the forefront, and together lay the foundations for a more efficient, resilient future focused on the changing needs of the global marketplace.