THE INDUSTRIAL REVOLUTION THAT HAS COME TO CONQUER MEXICO

TikTok Shop arrived a month ago in the first country in Latin America, and of course, we are talking about Mexico. The adoption of this innovative tool in the country is a response to the growth of e-commerce.

For 6 years, Mexico has stood out for its remarkable growth in e-commerce, positioning itself among the countries with the fastest development speed. It is expected that by 2025 eCommerce will represent 15% of total sales in the retail sector.

Thanks to the reach of mobile devices, e-commerce has been gaining market share in the country's retail sector. Statistics show that 60% of online transactions are carried out through a telephone.

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Payment tools

Payment methods are a key point at the time of the purchase decision. Credit and debit cards are still the favorite payment method for consumers, however, methods such as OXXO Pay, SPEI and digital wallets such as MercadoPago are gaining ground and consolidate the purchase with those users who do not have a card.

At present, when eCommerce is so advanced worldwide, it is not only enough to have a range of payment methods, also to ensure speed and security in purchases is of utmost importance.

Companies must invest in fraud prevention solutions and secure payment channels, where users' bank details are not subject to vulnerability.

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E-commerce response to the new tax

In recent days it was announced the implementation of a 19% tax on purchases from platforms such as Temu, Shein, AliExpress, among others.

The objective of the tax is focused on protecting the national industry and combating unfair e-commerce practices such as dumping and subsidies, to mention a few.

However, the impact has gone further by affecting consumers who are engaged in reselling these types of products, better known as "nenis".

The imposition of this new tax has significantly reduced their profit margin, even businesses such as beauty salons have been affected since most of their supplies were acquired on these platforms.

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TikTok Shop arrives in Mexico

Social commerce refers to the practice of buying and selling products through social networks.

Social networks such as Instagram, Facebook and TikTok have influenced the growth of e-commerce.

Last month, TikTok Shop arrived in Mexico, an experience that seeks to combine entertainment with shopping, allowing users to interact with brands and content creators in real time.

This launch represents a perfect turning point for e-commerce in the country, as this trend has shown unparalleled results in Asian countries, and Mexico has the first launch in Latin America.

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Consumer trends will set the tone for the growth and development of e-commerce in the country and worldwide, with technology being the cornerstone. Those companies that manage to integrate technological tools will be able to take full advantage of the potential of eCommerce.