The evolution of consumer behavior and its effect on global supply chains

Tuesday, July 30, 2019

The impact of changes in consumer buying behavior in retailers and manufacturers is a point that should always be in the eyes of companies.

There are studies that examine the motivations, challenges, benefits and implications of the online shopping supply chain and home delivery; these suggest that retailers and manufacturers who have adopted a high degree of electronic collaboration have benefited more with direct shipping.

Retailers gain greater visibility of manufacturers’ behaviors, which, in turn, increases the confidence of retailers that the ordered products are recognized and shipped within the promised deadlines. Barriers to achieving this goal include a lack of executive participation and budget constraints (among other factors), but retailers overwhelmingly point out the lack of systems integration (EDI, ERP, WMS) as the biggest barrier to implementation of the download ship.

While manufacturers share many of the same goals as retailers, they have the additional pressure to support volume growth and fulfill orders quickly and accurately.

Both retailers and manufacturers face several key challenges to keep up with consumer expectations. Although research clearly demonstrates that successful e-commerce and dropship programs are highly correlated with the level of collaboration and technology integration between the manufacturer and the retailer, 46% of retailers are reluctant or unable to share sales forecasts for Electronic commerce with manufacturers.

The mutual support between retailers and manufacturers is key in the current success of companies, consumers have a changing behavior along with the advancement of technology, in DICEX we know that to survive you have to be open to teamwork, change and technology since if some time ago the changes were in years, today the changes are in months or even weeks.