Some statistics about online shopping that will drive you crazy!
Discover people who buy online, the channels that influence them most, and some of the ways in which emerging technology is disrupting the electronic commerce space.
E-commerce is increasingly encompassing commerce at a global level, from social networks and new digital technologies such as augmented reality and 360 video, online experiences continue to drive web purchase throughout the world.
In this text we share some information about people who buy online, the channels that influence them most, as well as some of the ways in which emerging technology is disrupting the electronic commerce space.
- Although it is growing, it is important to keep in mind that electronic commerce still represents less than 15% of world trade. (Source: PwC)
- E-commerce sales in the United States are expected to increase by almost 16% by the end of 2018, reaching more than $ 526 billion usd and representing 10% of total retail sales. (Source: eMarketer)
- Amazon now accounts for almost 50% of the United States e-commerce market. (Source: eMarketer)
- The back-to-school shopping period of 2018 (from July 23 to September 5) generated $ 58.1 billion usd in the United States in online sales, most of which came from desktop computers ($ 38.5 billion) usd). An impressive 25% of online sales ($ 14.5 billion USD) came from smart phones, and the remaining $ 5.1 billion USD was made through tablets. (Source: Adobe Digital Insights)
- Consumers will spend $ 124.1 billion usd online during this holiday season, which represents almost $ 1 of $ 6 spent on purchases during the period from November to December. (Source: Adobe Digital Insights)
- 57% of online retail visits will come from mobile devices (tablets and smartphones), which represent 37% of total online purchases. (Source: Adobe Digital Insights)
- People want to know what their colleagues think before making their purchase decisions. The place n. ° 1 in which they are inspired? Social media!!. (Source: PwC)
- An incredible 63% of consumers said they are interested in personalized recommendations, and most are willing to share their data in exchange for benefits such as automatic credits for coupons and loyalty points (64%), access to exclusive offers ( 60%), the possibility of earning points and rewards (56%) and special offers for the articles that interest them (53%). (Source: Accenture / Retail Industry Leaders Association)
- Email is the most efficient channel to recover the abandonment of the cart. In fact, 38% of respondents indicated that they have returned to an e-commerce site to complete a transaction after receiving an email that offers a discount on the products in their cars. (Source: Namogoo)
- The same study found that more than 55% of respondents said they are likely to click on ads that appear on retailer sites that offer the same product they are looking for at a lower price. And it is likely that 80% of visitors who end up buying elsewhere will buy again from the site that attracted them. (Source: Namogoo)
- Almost two-thirds (64%) of online adults in the US said it’s important that retailers offer the option to shop online / pick up at the store. (Source: Forrester)
- It may still be the first few days to see the impact of voice technology on the online shopping experience. Only about 2% of the owners of Amazon Alexa have used the device to make purchases. (Source: TheInformation)
People seek for comfort, and e-commerce provides it. You can be in your office, at home, or even on vacation and ask for something online you need to arrive the next day. In DICEX we know that this trend is increasing and increasingly faster, so through our business unit focused on online marketing (Mexbuy) we advise and support companies to join this form of sales to boost their business.