The logistics of the future want your products to arrive in 60 minutes or less and want to achieve this through quick commerce.
In the early days of e-commerce, a person ordered a product online and had to wait two to five days to receive it at home, however, today companies like Amazon and MercadoLibre offer products that arrive at your door in a day or less.
Trading in stages
Before explaining what quick commerce is, we first have to talk about the stages of electronic commerce.
In the first stage, online shopping wasn’t really involved, but the service was done by oneself and he found many products that he was looking for.
The delivery actually happened in the own car of the person who bought or through transportation services.
People began to buy online, life became faster and they needed to optimize times, so they chose to order things that will arrive at their home in a period of 2 to 3 days.
Deliveries were made mainly through a transport car and are bought from large companies and not so much from supermarkets.
In this third stage, having all the products is no longer paramount, but rather the time it takes for them to be delivered. Today’s generations seek to save as much time as they can, so they like their orders to arrive in one day. or in an hour.
The transport used now is a motorcycle or a car that allows deliveries to be made in the shortest possible time, which leave from warehouses concentrated in areas with many shipments.
This is where quick commerce comes in.
What is quick trade?
During the pandemic, e-commerce acquired more value and strength, but with it came the need to optimize delivery times and the faster the better, which is why today platforms guarantee shipments that arrive at home in 15 or 60 minutes. .
This function was initially focused on supermarket services, but today more sectors are adopting this function.
Quick commerce combines the best of both worlds, the online shopping service with the option to find many products and the innovations currently available in last-mile delivery.
But how do businesses meet these deliveries? The answer lies in the Dark Stores.
Q-Commerce Dark Stores
The strength of quick commerce lies in local warehouses located in strategic areas and studied with digital tools such as big data so that when a customer orders a product, it quickly reaches its final destination.
In these warehouses orders are not delivered, nor are they sold, they only store the products that have the most potential to be sold and delivered in a short time. In these same warehouses, the products are packaged and delivered to the logistics company in charge of the last mile.
There are some types of Dark Store that don’t even have employees, but the packaging and distribution process is done with technology and automation.
Benefits of QuickCommerce
- Speed to deliver products to customers in a fraction of the time with the help of dark stores, generally located no more than 3 kilometers away.
- The use of technology ensures that products are always available in the store, it does so through data analysis that ensures which products are sold the most in that area and forecasts possible sales.
- They are available 24 hours a day, 365 days a year
- The facility that the client has to have his time, while someone else takes his product that same day to the door of his house.
Tips for quick trade
- Have warehouses in strategic places
- Use delivery apps for deliveries
- Create allies to save time and costs
The Rappi case
Last year Rappi began offering its Rappi Turbo service in Mexico, Colombia and Brazil, which promises deliveries in 10 minutes between the 500 and 2 thousand products available.
The main products that benefit from this service are fruits, vegetables, meat and pharmacy products.
The company’s commitment is to be able to change the consumption habits of its customers and make it so that instead of going to the supermarket to buy 15-day products, they can do so daily through the app with the certainty that they will arrive in 10 days. minutes.
To achieve this task at a logistical level, careful and detailed studies of the coverage areas, the volume of orders, and alliances with suppliers, retailers, and dark stores were needed to meet delivery times and demand. In addition, the purchasing habits of customers and those of their delivery men were analyzed.
With this data and with the help of automation, Rappi manages to reach its clients even with time to spare, the fastest case was a 69-second delivery in Argentina, where the company also saw a 10% increase in its orders.