At the beginning of this year, businessman Mark, creator of Facebook and owner of Instagram and WhatsApp, spoke of the great change that his company would have by now changing its name to Meta, but his name is not the only thing that changed, but now he would join something called the Metaverse.
And he is not the only one who is talking about it, but there are many companies that are entering the development of technological applications and products. Among those that stand out are Nvidia, Apple, Google, and Alibaba.
But this concept goes beyond just social networks, it can also be implemented in improvements to logistics and transportation, since it includes digitization technologies such as virtual reality, blockchain, artificial intelligence, and the internet of things.
What is the Metaverse?
The Metaverse is a concept that mixes the Greek prefix meta which means “beyond” and the word universe and basically seeks to offer users multisensory and immersive experiences.
Something that should be clarified is that this concept is not 100% new, but that it began to be talked about in 1992 in books and was later implemented in video games such as Second Life or Sims
What it generates is a level of connectivity through the internet with features such as:
- The user can interact not only with other users but also with physical objects or virtual scenarios.
- Through virtual reality, the user can access simulations of a real environment from a limited space.
- Even when the user logs out of the metaverse, the activity inside continues.
The possibilities of use are unlimited since thanks to 5G technology, VR, Blockchain, NFT, and VR the user can buy and sell as in the physical world.
How can it be applied in logistics?
And now, how will this help logistics? One of the ways the metaverse could be of benefit to logistics is through process simulations through something called a “digital twin.”
These “digital twins” can simulate an object or a process in order to detect improvements and optimizations.
One of the companies that are already making progress on this issue is Nvidia, which created the Nvidia Omniverse software that allows you to create virtual replicas with the help of the 5G network, big data, and artificial intelligence and that already has clients such as BMW, Ericsson, Siemens, and Lockheed Martin.
But the “digital twins” can not only help streamline logistics but can also help in training within warehouses and production centers, which would reduce costs and time.
Another example occurred at DHL, as they implemented merchandise selection processes with the use of virtual reality glasses and this is helping to reduce the margin of error and save costs.
Similarly, with the ease of meetings through this medium, proposals for world logistics events are being created that will emulate a physical business fair.
What changes will e-commerce have?
One of the most important changes that the metaverse will bring will be in the e-commerce shopping experience.
This is because it is proposed to create showrooms and product demonstrations that people will not only be able to see but will also be able to try and interact with them, as well as receive personalized customer service.
In 2017, the company Walmart was already looking to try it when it released a video of what the experience of shopping with virtual reality glasses would be like in which an employee accompanies you at all times and tells you where everything you need is.
These virtual worlds also put on the table the importance of speeding up the payment process in the metaverse, since users will want to acquire everything faster, so companies should consider payments through QR, Tokens, and NFT, among others.
There are already some examples of these stores, especially in video games, and this December, Ralph Lauren opened a digital store to sell Roblox accessories and clothing.
Challenges that may arise
- Failures in the early stages of customer experience
- Lack of capacity to meet deliveries in record time
- Openness and security with the data that will be used by the client